An English gin maker threatened with legal action by energy drink manufacturer Red Bull has refused to back down Bullards, which is based in Norwich, received a letter from lawyers acting for Red Bull stating there is a "likelihood of confusion on behalf of the public" as both brand names "include the term bull" Red Bull is an unbeatable marketing powerhouse When it comes to their marketing strategy, the brand takes everything it does to the extreme However, their marketing efforts always put the audience first In fact, selling their product comes second The Red Bull brand name is owned by the corporation Red Bull GmbH;
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